Home

MS in Advertising

Contact

For contact information, please visit the Metropolitan College website.

Offered in collaboration with Boston University College of Communication

Practical, cutting edge, and well-rounded, Boston University’s Master of Science (MS) in Advertising is a hands-on, professional program offered through BU’s College of Communication and Metropolitan College.

Courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing students to compete in the fast-paced, ever-changing world of communication—whether they are newly entering the field or seeking to enhance their industry knowledge and experience.

Students can customize the advertising program by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing on international marketing and management. We also make sure students master the arts of presenting a pitch and working collaboratively.

Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers:

  • Interactive media
  • Branding and creative development
  • Advertising management and strategy
  • International marketing
  • Mass communication

This program requires an average of 18–24 months to complete. Students may begin the program in the fall, spring, or summer term.

Learning Outcomes

  • An ability to solve contemporary marketing problems from strategic, creative, and technological perspectives.
  • A sound understanding of the principles of digital advertising.
  • Proficiency in the communication of ideas using coherent persuasive skills in writing and oral presentation.

Admissions Information

For current admissions information, please visit the Metropolitan College website.

Degree Requirements

A total of 10 courses (40 units) is required, as listed below. Some courses may have prerequisite requirements.

Core Courses (three courses/12 units)

  • MET CM 707 Writing for Media Professionals
  • MET CM 708 Principles and Practices of Advertising
  • MET CM 719 Interactive Marketing Communications

Electives (seven courses/28 units)

Choose four advertising courses from the list below:

  • MET CM 702 Advertising and Society
  • MET CM 704 Contemporary Mass Communication
  • MET CM 711 Consumer Insight and Account Planning
  • MET CM 714 Video in the Digital Age*
  • MET CM 716 Digital Communication*
  • MET CM 717 Fundamentals of Creative Development
  • MET CM 721 Advertising Management
  • MET CM 726 Strategic Brand Solutions
  • MET CM 736 New and Traditional Media Strategies
  • MET CM 737 Social Networks in Strategic Communication Planning*
  • MET CM 739 Principles of Search Engine Marketing*
  • MET CM 744 Design and New Media*

And three management courses from the list below:

  • MET AD 632 Financial Concepts
  • MET AD 648 Ecommerce
  • MET AD 670 Creative Multimedia: Tools, Design, and Application*
  • MET AD 725 Negotiations and Organizational Conflict Resolution
  • MET AD 733 Leadership in Management
  • MET AD 737 Innovative Marketing Techniques*
  • MET AD 741 The Innovation Process: Developing New Products and Services
  • MET AD 852 International Market Research
  • MET AD 857 Marketing Strategies
  • MET AD 860 International Advertising

*Digital media focus

MET/COM students may petition for additional advertising elective courses to substitute for the list of management elective courses above.

Related Bulletin Pages

Beyond the Bulletin